Creative Kidstuff Play Ambassador Program

What better way to harness the enthusiasm of a store’s most devoted customers than to recruit them to be brand ambassadors? Everyone knows that kids are the best judges of toys–they just know what they like! So we asked them to be Creative Kidstuff toy testers. As part of the new Play Ambassador Program, kiddos opened new toys and sent us short videos they made. We edited these sweet little “toy reviews” and shared them on the Creative Kidstuff Community blog, as well as social media and in emails to customers.